The Artist Management Playbook

For anyone who’s ever said ‘I want to manage artists’ — this is your blueprint.

Built from 10+ years in the industry, this playbook walks you step-by-step through everything from brand building and touring to merch, deals, and fan growth.

What You’ll Learn:

• How to build an artist’s brand and identity
• How to market and grow a loyal fanbase
• How to plan rollouts, tours, and merch drops
• How to navigate label, publishing, and legal deals
• How to structure revenue, team building, and long-term strategy
• How to avoid burnout and protect your mental health